Meet Our Team

As the second-generation owner and operator of NetYield, Mike Bennie leverages a background in management consulting and technology to help seafood companies grow through best practices and technology adoption. Working closely with the entire NetYield team, he supports current clients in getting value from new software releases, collaborates on-site with businesses during rollouts, and partners with the software team to design new functionality.

Fun Fact: I’ve been to fish markets on 4 continents

At NetYield, Eric Cruz plays a dual role in both sales and implementation of the company’s cloud-based ERP system, designed specifically for seafood businesses. With 17 years in the seafood industry, his background in operations includes helping scale a small processor into a high-volume, value-added processing and distribution enterprise. This hands-on experience enables Eric to work closely with clients to identify their challenges and implement the right combination of technology and best practices to address them.

Fun Fact: I love coaching baseball in our local youth league—it’s strengthened my bond with my son and given me a way to give back. Beyond teaching the game, I share life lessons in teamwork, discipline, and resilience, values that have shaped my own team-first mindset and career.

Albert Marcano has been a trusted team member at NetYield for over 15 years, crossing expertise from NetYield’s legacy server software to today’s cloud based platform. His deep experience across a wide range of company types has given him a sharp understanding of how different teams use the platform’s toolsets within varied operational styles. Known for his reliability and hands-on approach, Albert excels at tailoring solutions. His insight and consistency have made him an invaluable resource across the industry.

Fun Fact: I enjoy reading, serving others, and spending quality time with my family.
I live by the saying, “If you are more fortunate than others, build a longer table, not a taller fence.” – Unknown

Tracy Hellerman brings over 36 years of seafood industry expertise to the NetYield team, where he plays a key role in formatting and implementing the platform for clients. Starting his career as a high-tech fish farmer, Tracy has built a deep understanding of the unique operational requirements of seafood businesses. His background spans the introduction of cutting-edge technologies, manufacturing process improvements, and food safety leadership—including third-party certifications like SQF and BRC. Tracy’s ability to align NetYield’s capabilities with the specific needs of each client makes him a trusted and insightful partner in driving operational success.

Will Borges III brings a deep understanding of seafood operations, from logistics and inventory to systems and compliance. Before joining NetYield, he led day-to-day operations at New Orleans Fish House for more than 2 decades, guiding warehouse teams, streamlining processes, and solving challenges in real time. At NetYield, Will works closely with seafood companies to implement systems that align with their workflows. He believes strong client relationships are built on trust, respect, and collaboration, and takes pride in being a hands-on partner who listens, understands daily realities, and delivers practical, lasting solutions.

Fun Fact: Outside of work, I’m living the Dad Life – I’m a dad to two little fans who keep me humble and remind me patience is a skill I’m still learning.

With over 15 years in support management across industries ranging from retail to technology, Neha Desai now brings her expertise to the seafood sector. Her background centers on creating processes and policies for customer care departments while fostering cohesive, collaborative support teams. At NetYield, Neha leads the support team in answering day-to-day client questions about the platform and partners with the development and product teams to identify opportunities for system improvements.

Fun Fact: I have 2 dogs: Aloo & Gobi, love to travel, and a hidden talent is that I can juggle!

Kim Moore brings deep expertise in sales management, operational growth, regulatory compliance, and cost accounting to the NetYield team. She has a proven track record of tailoring ERP solutions that streamline workflows, ensure end-to-end traceability, and embody industry best practices. Passionate about efficient excellence in practice, Kim partners with clients to deliver a cloud-based system that supports sustainable business growth and sets new standards for efficiency across the seafood value chain. With more than 20 years in the seafood industry, she draws on extensive experience to help clients meet today’s challenges and prepare for tomorrow’s opportunities.

Fun Fact: I’m a hobby collector! I do resin and acrylic art, woodworking, stained glass, laser engraving, photography, writing and genealogy to name a few. I just love learning new things.

With 20 years in the fresh seafood industry, with a focus on live lobster, Natalie Dorman has cultivated broad operational experience—from AR and AP to managing multi-location systems, inventory, and costs. Having been through multiple NetYield implementations firsthand, she rolled out new processes and configurations while aligning practices to bridge gaps between finance, compliance, and daily distribution. After years of working closely with the software as a client, Natalie was excited to join the NetYield team directly.

Fun Fact: I’m happiest outdoors—whether I’m hiking, exploring, gardening, or hanging out with my chickens.

Alicia has been NetYield’s Product Manager for three years, helping shape new features and improvements in the software. With a background in tech and experience in product management and inventory planning, she enjoys turning client needs into tools that make daily work easier. Day to day, she’s prioritizing projects, writing feature specs, and collaborating with the development team to keep NetYield growing in the right direction.

Fun Fact: I have a 13 year old dog named Lilly that is usually napping by my side.

Michael Hedman is an accomplished Engineering Manager and Leader with over 20 years of experience building innovative technology teams across multiple industries. He helps drive strategic initiatives and fosters collaboration to deliver cutting-edge solutions. His focus is to provide his team with the tools and resources to improve Customer’s experience with each deployment.

Fun Fact: I enjoy running a halloween light show for my neighborhood, called “The Singing Pumpkin”